social media Archive

  • Companies don't "do" Social because they ultimately care about what their customers think. They "do" it because happy, engaged, evangelic customers contribute to the bottom line of the company while angry, disrespected, disinterested customers can kill the bottom line. The Enterprise is engaged in Social because Social is good for the Enterprise.

    Social Memo to the Enterprise

    Companies don't "do" Social because they ultimately care about what their customers think. They "do" it because happy, engaged, evangelic customers contribute to the bottom line of the company while angry, disrespected, disinterested customers can kill the bottom line. The Enterprise is engaged in Social because Social is good for the Enterprise.

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  • You might be wondering what social media has to do with enterprise architecture. Apart from my argument that EA must include social as a functional area as well as a technical layer (as it is indisputably part of the business of business), the two areas share a common culture of obfuscation and jazz hands.

    Social Media is Just Jazz Hands (and other heretical thoughts)

    You might be wondering what social media has to do with enterprise architecture. Apart from my argument that EA must include social as a functional area as well as a technical layer (as it is indisputably part of the business of business), the two areas share a common culture of obfuscation and jazz hands.

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  • The social experience, whether it is Facebook or Twitter or Foursquare or Flickr or the latest release of <insert meaningless gibberish company name here>, it is all about connecting with one another in meaningful ways. A mega, super, hyperactive version of painting details of the mastodon hunt on the walls of a fire lit cave. How do we, as IT practitioners, connect with our peers throughout the enterprise and communicate knowledge that has intrinsic (or divine) value?

    Idols of the Marketplace

    The social experience, whether it is Facebook or Twitter or Foursquare or Flickr or the latest release of , it is all about connecting with one another in meaningful ways. A mega, super, hyperactive version of painting details of the mastodon hunt on the walls of a fire lit cave. How do we, as IT practitioners, connect with our peers throughout the enterprise and communicate knowledge that has intrinsic (or divine) value?

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  • The importance of social tools, social marketing and branding and socially interactive CRM cannot be overstated. What's more, the incredible potential value to corporations in terms of knowledge management, office virtualization and organic competency growth dictates that social media and its associated tooling be incorporated into the way we do things in American business.

    Socially Enterprising Architecture

    The importance of social tools, social marketing and branding and socially interactive CRM cannot be overstated. What's more, the incredible potential value to corporations in terms of knowledge management, office virtualization and organic competency growth dictates that social media and its associated tooling be incorporated into the way we do things in American business.

    Continue Reading...