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  • When the demonstrable benefits of using an enterprise approach are self-evident to project teams, magic happens. There is this notion of street cred when it comes to how this stuff operates. I call this the soft power approach. It is very socially intensive. It involves a lot of time spent building relationships with project teams, business owners and segment leaders. It is all about invisible metrics.

    The Soft Power of EA

    When the demonstrable benefits of using an enterprise approach are self-evident to project teams, magic happens. There is this notion of street cred when it comes to how this stuff operates. I call this the soft power approach. It is very socially intensive. It involves a lot of time spent building relationships with project teams, business owners and segment leaders. It is all about invisible metrics.

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