Experts Archive

  • Companies don't "do" Social because they ultimately care about what their customers think. They "do" it because happy, engaged, evangelic customers contribute to the bottom line of the company while angry, disrespected, disinterested customers can kill the bottom line. The Enterprise is engaged in Social because Social is good for the Enterprise.

    Social Memo to the Enterprise

    Companies don't "do" Social because they ultimately care about what their customers think. They "do" it because happy, engaged, evangelic customers contribute to the bottom line of the company while angry, disrespected, disinterested customers can kill the bottom line. The Enterprise is engaged in Social because Social is good for the Enterprise.

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